The real reason why women flake...

So one minute everything is going well and you manage to hook a first/second date with that girl you really like. You're texting, flirting, looking forward to seeing how far she'll let you go when u finally meet... and then like a lightbulb (or an oven) she no longer seems turned-on and interested, and even worse she cancels or flakes out on your date.

So what went wrong?

Boys, quite simply.... she has no emotional investment in you - the only reason a girl would continue to spend time on any guy, despite how much attraction you're pulling.

Let me explain... us girls, we love to talk and 'connect'. Something almost akin to a myth among men that they often mistake having a connection with doing either of the following:

'relentless grilling in the quest to know everything about her' (boring)

'uninvited sexual flirting that makes her skin crawl' (slimey/gross)

or

ditch the 'connection' side of things and hope that by not texting/flirting before the date she'll still want to meet.

In all cases forget it. I'll give you some examples:

The 'i cant be bothered to create a connection' technique

A guy i met once contacted me after he got back from travelling. We were in contact when he was away but to be honest his emails were so 'today we went skiing and saw the indigenous monkeys that lived in the undergrowth of blah, blah..' that shamefully i used to delete them before i read them just to have free space in my inbox again.

Anyway he got back and text me to straight away to meet up. I remembered he was cute and said 'cool' as at the time i was willing give him a chance and to re-acquaint myself with his personality. Me, i like to 'look forward' to meeting a guy and that means i want to have a smile on my face when his name pops up in my messages. Only i never got to a 'smile' with him... more of a half cheek twitch that is kinda like a silent 'meh' only with less effort.

His mistake was no matter how much i tried to keep flirty banter going on msn or email, he cut it short everytime. In the end even i did not know why i had agreed to meet up when the time came and was unwilling to waste an evening with someone who didn't seem to want to indulge in some lighthearted flirting with me in any shape or form. It was like a blind date only worse cos i was worried that i hadn't forgotten his personality... maybe he just didn't have one?

The 'do you know what i want to do to you' technique:

Another example is a close friend of mine met a guy who seemed really nice. She was initially attracted to him and actually was looking forward to setting another date, when a few days later he asked her if she wanted to know what he was thinking about. The conversation had been about weekend so she wasn't prepared for him to get sexual without her initiating that sort of chat first. She said 'sure' and regretted it almost immediately when he proceeded to tell her in glorious detail what he wanted to do to her right now. She was at work and it was 10am and she hadn't even kissed this guy yet. It was an immediate turn off.

The 'question tennis or i'm practicing to be a hairdresser' technique

Guys who want to date me have this really bad habit of adding me on msn and then grilling me non-stop about my life. I get so bored i tend to switch off and revert to one word answers. If i want to talk about myself i would ping a friend or write in my blog. It usually starts with 'how are you' and the they move on to ask about work, your house, your brother and sister, your pet hamster, your msn status, your weekend, your holiday... and politely you end up saying 'lol' or 'u?' so the poor guy isn't just talking to himself.

One guy actually persisted every day for over a year until he finally asked for my phone number. Sometimes i feel bad that i'm not giving these nice guys a chance so in this instance i actually did. Weeks later he was still texting the same style of text over and over - the kind that i find i stop reading they are so boring and never have time to answer.

"how are you. did you have a good weekend/holiday/new year. fancy meeting up?"

To his credit he was persistant... but nothing he said made me laugh or made me feel good. He was asking a question only friends and family could ask and get away with it. Put it this way.... im only going to spend the required minutes telling a 'real' friend how i was and if i had a good holiday or whatever because they've invested time and effort and we've shared many nice memories together. If a guy i've met once or twice and emailed a few times gets my number he is not a friend, he is a potential 'date' and so does not get that sort of treatment straight away. He has to earn my interest enough to give a decent and honest reply otherwise its similar situation to when you're stuck in the lift with a colleague at work - you start a conversation about the weather to be polite... but really you don't care to know the answer and just want to listen to your ipod.

So how can you create an 'emotional investment' so she will be looking forward to the date?

1) Keep it kid-level and light-hearted. Don't ask her any 'meaning of life' questions that require a serious answer too soon, not unless u want to develop a friendship. She has plenty of 'real' friends to talk to about that stuff and later you can inch into that as a padding out of the relationship. For now, in the initial stages, you're there to provide a fun, flirty distraction from the mundane everyday so she'll associate you with good times. You don't have to be a comedian and make jokes, but try chatting about topics that are 'abstract' and 'interesting', like fun facts, stupid/weird things you see, random links, making choices, picture messages, challenges etc

2) Don't initiate anything 'naughty' in your chat unless you've already slept together, or at least kissed. Especially if she hasn't taken the conversation there herself, try not to make suggestions like 'dress code: as little as possible' or 'cocktails: screaming orgasms'. Not that these are instant turn-offs but it makes a girl think 'ok now im not so sure about you'. This is because if you're not careful words to that effect can alert a girl on her 'guy who is only after one thing' radar and she'll wonder if you think shes so easy that you have the balls to say that to her and expect a reply. Even worse is when a guy goes all out and starts telling her his fantasies.... like what were you thinking? Text of course makes it less awkward to say stuff but if you couldn't say it to her face then don't say it at all.

Of course to keep from ending up in the friends zone she has to know you find her attractive and want to sleep with her still. There are ways to make your admiration known, like calling her 'sexy' or 'gorgeous' or mentioning how hot she looks in her dress/picture... the key is to compliment at the same time. No girl can resist that ;)

3) Stay in light contact. If you want to be in the forefront of her mind and get her thinking of when she'll see you next, don't disappear for 3 weeks without a word. You need to keep the fire burning, or at least the ashes warm. Of course its good to keep it sporadic, but anything more than about 3-5 days of not hearing from you will make her anxious, and over a week is asking for trouble. Now i know everyone is busy and im not saying you need to initiate a full blown flirting phone call every 3 days.... a random text/email or pic msg is cute and fun enough to keep her chomping at the bit for more. Don't over do it either. Contact her for a few days in a row then disappear for the weekend. One night chat for a few hours on the phone, another day send her a video clip link in an email. You shouldn't spoil the mystery of who you are in the first week of meeting by being predictable or by telling her everything there is to know about you. Drip in the actual facts about yourself over time, interspersed between random flirty chats about nothing in particular. It keeps the dating fresh and interesting and she'll never know what to expect.

And finally never forget the things she tells you, try not to cancel twice in a row... and kiss her as soon as possible or risk ending up in the friends zone if you don't.

Lx