Just before a show, on a not so surprising empty stomach, they down one glass of champers. The immediate light-headiness and buffered reality gives them a boost of confidence. They are relaxed and feel good. And so when they poise for the cameras and the onlookers they also look really good, the pictures are amazing, and the resulting show is a success.
So why do they do need to engage in the ritual of bubbles? Well, emotions convey a power sub-communication of someones agenda, outlook and personality. Being able to affect the emotional state of others is essential for those in sales and promotion. And an edge of alcohol is an easy and quick way to do it ;) In the most basic sense, we feel and take on the emotions of those around us. So if you are having a good time, feel relaxed and happy, most likely those in your company do to.
I try to use this to my advantage in business as well as social situations like dating. A lot of girls (and guys) ask me how to ensure you date is having a great time. Do you make sure you take them to their favorite place? Do you have to constantly ask them if they are ok? Do you seek their approval or entertain them at every step?
No. And if you did any of those things i can assure you your date will probably feel that you are a nervous, insecure and a bit creepy. Then comes the 'ick' factor - you are nice, but they don't fancy spending more time with you. They just don't 'feel' good around you. In fact they feel like you are making the 'date' hard work for yourself and because you can't relax... and so they can't. No one likes a slimy sales person who tries to 'convince' you to buy, so why should they like a date who sell themselves in the same way. The 'product' just feels cheap.
So what do you do?
Well in my experience its the same as being a host. The best make you feel like their home is your home. There is limited choice, because their event or party is catered to their taste, but you are free to take action or not in your own time. It is also about selling an emotional feeling. They should 'feel' that by spending time with you they get into a 'good emotional state', and so later, when they think of you, they associate you with that addictive state and seek you out for more of the same.
You can get anyone into a good emotional state just by having it yourself. And if you have solid inner game (positive self-image and attitude) then like any broadband radio station... your frequency is easier to listen to and dance to rather than tune out or into someone else's.